Outdoor Retailer Sierra to Open a New Store in Norton Shores

Discount outdoor retailer Sierra is continuing to expand in West Michigan.

Sierra sells clothing, home décor, pet accessories and outdoor items like camping and fishing gear, kayaks, ski and snowboard accessories, hiking and running gear, and more.

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Sierra was founded in Reno, Nevada in 1986. It's now head-quartered in Cheyenne, Wyoming. As of this year, there are more than 100 Sierra locations across the U.S., with six - soon to be seven - in Michigan.

The fist time I went to a Sierra store it was the location at the Shops at Centerpoint in Grand Rapids - I was impressed! I love a good deal and it reminded me a lot of TJ Maxx, but for outdoor gear - which makes sense as the retailers are owned by the same parent company, TJX Companies Inc. It also owns Marshalls, Homegoods, Winners, and Homesense.

Sierra, Facebook

Current West Michigan Sierra locations include:

3631 28th Street SE, Grand Rapids
4910 Wilson Ave SW, Grandville
3050 Beeline Road, Holland

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The Holland location just opened in November, at the site of a former Bed Bath and Beyond.

According to Crain's Grand Rapids, the next Sierra store to open in West Michigan is located at 5363 Harvey St. in Norton Shores. The grand opening is Nov. 16, 2024.

Interested in working there? The store is now hiring.