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Ticketmaster Moving In A New “Flexible” Pricing Direction

Live Nation Entertainment Inc.’s Ticketmaster announced it would adjust ticket prices based on consumer demand and will partner with MarketShare to help price its shows.  Looks like Ticketmaster will begin rolling out the flexible pricing later this year for major sporting events and concerts, and then for arts/theater at a later date.  What do you think of the system? Will it really help curb scalping?Here’s more from the L.A. Times

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