Grand Rapids' Rob Bliss directed a video last year, "10 Hours of Walking in NYC as a Woman", for the street harassment awareness campaign Hollaback!.

The social experiment of sorts, in which a woman gets catcalled over 100 times in 10-hours, went viral.

The star of the video, Shoshana Roberts, is now suing Rob Bliss and Hollaback! for $500,000, TMZ reports.

The video, which was posted to YouTube in October 2014, has received more than 40 million views.

According to TMZ, Roberts is suing Bliss and Hollaback! for "using her likeness to promote their agenda."

Robert's attorney says that she did not have a written agreement with Bliss. He did not reveal if she was paid to participate, but believes Roberts did not get everything she was promised.

 Gawker reports that Roberts told Enchantress Magazine,

"Believe it or not, I only got paid $200 after the fact; the director put it on his YouTube account. I signed up to raise awareness and was told nobody would be making money. It all went to the director; He didn’t give any of that money to Hollaback! But I’ve met so many wonderful people and had so many amazing conversations as a result of this. I’m happy I did the video, but I’ve had a lot of emotional repercussions as a result of it, as well."


Roberts is suing YouTube and Google as well, and T.G.I. Friday's who parodied the video in the below ad.

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