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The Marketing Basics 2014

Learn about the marketing techniques utilized by national brands such as Kraft Foods, Visa and AOL. Traditional marketing, digital advertising, content management, web design, SEO and reputation management experts will lead discussions regarding the benefits and proper use of each element, including tips on how you can employ similar techniques to grow your business.

 

 

Dates & Times:

Tuesday, October 8th

8am, 10am, 12n, 3pm, & 5pm

Wednesday, October 9th

9am, 11am, 1pm, & 3pm

VIP Meet & Greet Reception: Wednesday, October 9th, 5pm to 7pm

*Tickets provided at each seminar.  Meet our presenters & Townsquare Media On-Air Talent.

RSVP to: 616.459.1647 or email: niki.bloem@townsquaremedia.com

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Event Speakers


Mark Stewart

Executive VP & Chief Strategy Officer
Townsquare Media

Mark Stewart was at Kraft Foods, where he held the position of Vice President Global Media overseeing Kraft’s sizeable global media budget. In his three years with Kraft he contemporized their strategic media approach, drove a dramatic increase in digital investment, and segmented media deployment  more effectively to drive brand growth. Prior to Kraft Foods Mr. Stewart was Managing Director of OMD New York where he managed the networks’ largest single office and directed the global VISA account.  Under his leadership the office saw significant growth, winning major new assignments from Bank of America, Lowes and Best Buy.


Matt Kiger

Vice President Integrated Media
Townsquare Media

A former French teacher, Matt Kiger has perfected the skill of coaching and has put it to work for clients and sales executives across the US. As a proven leader, Matt has hired, trained and developed hundreds of integrated media specialists who share his passion for assisting national and local clients with their businesses.  Matt has designed successful multi-media campaigns for clients across  the nation while employed by CBS, Citadel Broadcasting, Cumulus Media and currently Townsquare Media.


Josh Magnum

Internet Marketing Specialist, SEO Consultant
Townsquare Interactive

Josh Mangum excels in a full spectrum internet marketing environment which organizes, establishes, and manages the web presence of both local and national clients. Josh has worked with clients such as Serve Pro, Mid State Auto Auction, and Accurate Diagnostics.  Strategized, research based practices coupled with unparalleled industry knowledge, Josh’s helps clients realize the benefits of a broad marketing approach and the synergistic effects of combining proper Web Design, Search Engine Marketing, Social Media Management, and Search Engine Optimization. Brand development, web site traffic growth, web site UI and revenue growth are results of Josh’s on-line marketing expertise.


Location

Downtown Courtyard by Marriot
11 Monroe Avenue, NW
Grand Rapids, MI
*FREE Valet Parking


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