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Marketing Degree FAILs: Misguided Campaigns
In today's cutthroat world of marketing, a marketing degree is just the beginning. If a product is to be truly successful, the people driving the campaign have to be clever, innovative, and even somewhat offensive to catch the consumer's eye. Long past are the days where a scantily clad celebrity can carry a product to great heights of success; people want to see scantily clad celebrities in interesting situations while saying clever things while simultaneously breaking the law… all while holding some meaningless new body spray or deodorant.