The Black Keys have unveiled the music video for their latest single "Gold on the Ceiling", off of their 2011 album El Camino. Unlike the clip for "Lonely Boy", which features one man and his Carlton Banks-like dance swag, the rock duo are prominently featured from beginning to end.

"Gold on the Ceiling" is basically live concert footage mixed in with behind-the-scenes studio clips. It symbolically chronicles The Black Keys evolving from an indie band that mostly college radio stations played to their slow rise as rock's latest poster men.

The concert portion of the video includes footage from their El Camino release party at Webster Hall in New York. Other scenes show the band traveling on the road and a cameo of their not-an-El-Camino-but-on-the-cover-art El Camino van.

The Black Keys told MTV (via SPIN) that a live video made the most sense because of how cost and time effective it was.

"Just because it's the most easiest video that you could make," says drummer Patrick Carney when asked why they chose the route they did.

"And inexpensive," guitarist Dan Auerbach chimed in.

Watch the video for "Gold on the Ceiling" in its entirety below.

GRD presents The Black Keys, with special guest The Arctic Monkeys, March 18 at Van Andel Arena. Tickets are on sale now at the Van Andel Arena box office,, or charge by phone at 1-800-745-3000.

Follow Dave Kim on Twitter, Facebook and Tumblr.