Beach Bunny Swimwear has just launched what they are calling its first-ever bridal swimwear collection.

While that may sound like a joke, a video featuring Sports Illustrated Swimsuit Issue bombshell Kate Upton modeling the frilly swimwear appears to be serious -- and seriously sexy.

Check it out below. (We've also included another video of Upton using her assets to hawk Beach Bunny Swimwear, because we're nice like that.)