cereal

On Monday, July 4, Kellogg's is opening Kellogg's NYC, its first-ever permanent café will be located at 1600 Broadway and will serve cereals combined with unique ingredients.

I feel like something happened to breakfast cereal in the late '90s and early 2000s. Something really crappy. All the sudden everyone got all "health conscious" and all "worried" that kids shouldn't be eating giant bowls of sprinkles and chocolate and candy coating for breakfast. So lots of delicious sugar-filled cereals got discontinued. It was a sad time. But. There is hope!

A few weeks ago, Producer Joe was eating chick peas out of a bowl in the studio during "The Free Beer & Hot Wings Morning Show." We noticed how much the chick peas looked like Kix cereal. We figured if we couldn't tell the difference between the two, that most people probably wouldn't either.

There's a reason that cereal bowls were invented: as a means to eat your cereal.