When it comes to the fight against breast cancer, not all pinks are equal. As we become more aware of the “pinkwashing” of America, we know that buying something in a shade of pink isn't necessarily doing anything to help the fight against breast cancer -- and some products can actually hinder it. That's why, as we spend our October supporting Breast Cancer Awareness Month, getting the word out and doing our individual best to fund the cause as we see fit, we need to make sure we're supporting the fight well. (And of course, looking good while doing it -- that's also nice.)
ArtPrize has taken over Grand Rapids making it a fitting time for a creative and colorful way to raise awareness and money for an important cause.
"Ride the Pink Elevator" and support Susan G. Komen of Michigan.