How Does NFL Draft Get Player Personalized Jerseys Fast?
If you have watched the NFL Draft, you've seen when a player is announced that a jersey with their name is handed to them quickly, how does this happen so fast?
NFL Commissioner Roger Goodell
Do you remember watching the NFL Draft a couple of years ago when Detroit Lions' Aiden Hutchinson was selected shortly then shortly after the announcement NFL Commissioner Roger Goodell handed him a Lions jersey with his name on the back?
Unlike music artists who have their music printed in advance for the release, and now and then the music gets leaked, the NFL Draft picks are made in real-time so there are no leaks but how does Goodell get those personalized team jerseys so fast?
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How Does the NFL Draft Get Player-Personalized Jerseys So Fast?
Once Goodell announces the player's name and what team has selected him, there are less than two minutes to make a Nike jersey with the player's name and team on it and make it to the stage. Watch out Jimmy John's, because a t-shirt company might be coming for your "Freaky Fast" slogan.
According to WOOD, STAHLS' is from St. Clair Shores, Michigan, and has worked with Nike and the NFL Draft on printing the draft pick jerseys for 13 years. This year STAHLS only has to travel 17 miles to be at the draft instead of traveling to cities like Chicago, Cleveland, Dallas, Kansas City, Las Vegas, or Nashville.
STAHLS will be set up at Campus Martius Park in downtown Detroit for this year's NFL Draft and will print two jerseys for each player. One jersey gets handed to Goodell to give to the drafted player and the other will be used for his rookie trading card. STAHLS hauls a high-resolution custom apparel printer called a Hotronix Fusion IQ heat press to turn these jerseys around "Freaky Fast."
Every 2024 NFL Draft Prospect from Michigan-Based Universities
Gallery Credit: Jacob Harrison
Detroit Lions First Round Picks since 2000
Gallery Credit: Jacob Harrison