Well, this sure is a creepy product.
This watch is called Tikker. The watch's description on SkyMall says that it counts down your life and helps you make every second count:
Using statistics and a personal health algorithm it will motivate you to make the right choices."
This guy was really smitten with his girlfriend. He was so smitten, in fact, that he wanted his girlfriend to be his wife.
So, while out on a paddle boat trip with some friends, he decided to pop the question.