Sammy Hagar is Launching a New Craft Beer That’s Made in Michigan
Former Van Halen singer Sammy Hagar has been very skilled at launching a successful tequila, rum, and now he is trying his hand at craft beer.
Sammy Hagar replaced David Lee Roth in Van Halen and the band during that time celebrated the most number 1 rock songs and held that title for several years until just a few years ago.
Hagar has had a very successful solo career with hits like "I Can't Drive 55," "Heavy Metal," "There's Only One Way to Rock," "Baby's on Fire," and "Remember the Heroes" just to name a few.
Let's not forget Hagar's first big break as the lead singer of Montrose with hits like "Rock Candy," "Rock the Nation," and "Bad Motor Scooter." Needless to say, Hagar has had a very successful music career that is still going today with his current band Sammy Hagar & the Circle. Hagar has also had quite a bit of success in the adult beverage business.
Sammy Hagar's Adult Beverage Brands
Hagar invested some of his Van Halen earnings into a tequila company named Cabo Wabo and got the brand so big he was able to sell it for 100 million dollars.
Hagar didn't stop after selling the Cabo Wabo brand tequila, he went on to launch Sammy's Beach Bar Rum, Santo Spirits, Sammy's Beach Bar Cocktail Company, and most recently his Santo Tequila brand with food TV personality Guy Fieri. Hagar is now stepping into the craft beer arena.
Sammy Hagar Launches the Red Rocker Brewing Co. in Detroit, Michigan
Hagar has launched Red Rocker Brewing Co. in Detroit with a Mexican-style lager called Red Rocker Lager.
Hagar made the announcement Monday on his X account. Hagar is a hands-on kind of guy and he worked closely with head brewer Cameron Schubert to create the perfect craft brew.
Since Red Rocker Lager is brewed in the Motor City, it only makes sense to kick off the new brand when his band comes to the Fillmore in Detroit on October 23. Knowing Hagar, this new lager has to be good or he wouldn't put his name on it.