It's the biggest news for men since discovering breasts.

Cooper Hefner, Playboy's chief operating officer and son of famed magazine founder Hugh, announced on Twitter on Monday that the iconic brand will return to its roots by featuring naked women in its pages once more.

Playboy had stopped including nude pictures in the March 2016 issue amidst the onslaught of porn available online that had appeared to make the magazine seem out of touch and behind the times.

The March/April 2017 issue will be the first with naked women and will hit newsstands February 28.

Interestingly, Playboy's move to only show clothed ladies came while Scott Flanders was CEO. He has since left the company.

Even with the magazine embracing pictorials once more, Playboy will have to adjust to a changing landscape with younger readers who may not necessarily embrace print. As noted magazine pundit Samir Husni says, "The people who grew up with Playboy magazine are starting to fade away so they will have to figure out what the millennial generation wants in the 21st century if they are going to survive."

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