Milk is Becoming a Dud Industry

At one time in America, milk was the drink of choice, but now after sodas, juices, teas and now choices like almond and soy milk, the milk business is declining.

According to WOOD, there has been a decades long drop off in people drinking milk because of all the competition that is out there which has now caused Dean Foods, America's largest milk processor to file for bankruptcy.

Dean Foods CEO, Erick Berigause said, "Despite our best efforts to make our business more agile and cost efficient, we continue to be impacted by a challenging operating environment marked by continuing declines in consumer milk consumption.

Data show that since 1975 milk consumption has dropped over 40% which has caused many dairy farms to having to quit the business.

Dean Foods and other milk suppliers took a big hit when Walmart opened its own milk processing in the state of Indiana.

Dean Foods has been declining fast in the last few years, only hitting goals twice out of 10 quarters.

As the company is working through its bankruptcy the daily operations will run as usual until the company can be sold.

Dean Foods is looking to sell the company to the Dairy Farmers of America that is a marketing cooperative that is owned by thousands of farmers.