Toys R Us Is Returning – Where Will It Be In Michigan?

Back in 2018, the place where kids and adults like to go to "never grow up" announced it would be closing its doors for good after slumping sales. Toys 'R' Us was once the go-to place to buy toys, but as consumers increasingly turned to online shopping to purchase their goods, the brick-and-mortar business began to struggle, ultimately resulting in the liquidation of every store.

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Despite the brand's attempts to reopen in various ways since then, it remains significantly smaller than it was in its heyday. However, the beleaguered brand made a shocking announcement this week that Geoffrey the Giraffe is back, and this time, it is adopting a similar business model to a seasonal company that holds a special place in our hearts.

Toys 'R' Us Is Reopening (Again) In 2025

Toys "R" Us has spots in places like the Mall of America, Chicago, and Texas. They announced on September 16th that they plan to open 10 new flagship stores and 20 holiday shops by the end of the year.

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It appears they’re trying out a strategy similar to Spirit Halloween, which has been extremely successful. Spirit Halloween appears for a few months each year, just before Halloween, and then packs up immediately after October 31st.

Instead of Halloween, Toys "R" Us will open up for the Christmas holiday season. So, can Michiganders expect to see a store open up near them?

Michigan's Lone Toys "R" Us

Michigan is already one of the few states in the US with a dedicated Toys "R" Us store, but, like many around the country, it is inside Macy's locations as part of its current retail strategy. Go! Retail Group, the parent company of Toys "R" Us, announced that seven new locations would be opening, but none of these will be in Michigan. 

West Michigan will still be without a dedicated Toys "R" Us location for the foreseeable future. However, that could change depending on how this seasonal location experiment goes for the company.

For now, if you want to visit Geoffrey the Giraffe on the west side of the state, pay Macy's at Woodland Mall or Rivertown Mall a visit.