Heinz Branding Comes Down So Grand Rapids Based Acrisure Logos Can Go Up
The ketchup bottles, signage, and other Heinz branding have all been removed from the newly named Acrisure Stadium where the NFL's Pittsburgh Steelers play.
Corporate Sponsorships Come and Go
Corporate sponsorships come and they go. We Michiganders know all about it. For years the concert theatre in Clarkston, Michigan was called Pine Knob but then the name became the DTE Energy Music Theatre when a corporate sponsor purchased the naming rights.
Most of us who knew the venue as Pine Knob never stopped calling it that but a new generation had begun calling it the DTE. Still, the name Pine Knob came back and this time it's sponsored and they are listed on the sign but it does feel more like home again so I can relate to those in Pittsburgh who are unhappy about the Heinz Field name going away.
For 137 years the Heinz brand has been a part of the Pittsburgh Pennsylvania culture due to its ketchup factory being built there in 1876. For the past 20 years the Heinz brand and been a part of the Pittsburg Steelers football stadium. As of Monday, July 18, the Heinz brand is nowhere to be found on the premises of the newly-named Acrisure Stadium.
The Heinz factory actually left Pittsburgh when the company was sold in 2013, but 137 years of heritage in Pennsylvania is a lot longer than Pine Knob has been around and probably why so many fans are pissed.
Heinz Logo's Removed From Acrisure Stadium
Many Steelers fans pledged to boycott Heinz ketchup but no word, if it was also removed from Acrisure Stadium like the Heinz logos, have been.
Heinz tried like heck to continue the sponsorship but the Steelers settled on a bid by Michigan-based insurance brokerage firm Acrisure. They signed a 15-year deal and so far the details of that detail are unknown to the public except for Heinz is out.
There is a link between Acrisure and one of the Steeler's minority owners Thomas Tull and they say in business it is who you know.
According to WTAJ there is one sign of Heinz left at Acrisure Stadium and that's a Red Zone Heinz Ketchup bottle that is laying in front but odds are a fan won't let that lay around too long.
There was one Steeler who has since retired who shared his feelings about the Heinz Field name going away and that was Ben Roethlisberger who tweeted:
"I can't believe it, it doesn't seem right or real! Home will always be Heinz Field! I will never forget that last game and all the amazing fans at FOREVER HEINZ!