Kings Food Markets CEO Judy Spires has decided to give out her own personal cellphone number to people who want to complain about having to wear a mask, so that her employees won't have to deal with as much harassment.

The store is located in Shores Hill, New Jersey. Any person who attempts to enter the store without a mask is given a packet which contains a disposable mask and a card that explains why they are being given a mask and also includes the CEO's phone number.

Judy Spires told Today, "It's just a simple thing... it's not Big Brother trying to control us. It's us begging you, please, help me keep my people safe so they can be here to serve you."

Source: Today