The Today Show

‘Ari Gold’ Curses While Being Interviewed By Matt Lauer [Video]
‘Ari Gold’ Curses While Being Interviewed By Matt Lauer [Video]
Yesterday, Matt Lauer was interviewing Jeremy Piven, who was in character as Ari Gold from the TV show Entourage. Ari was on Today to drum up press for his new book, The Gold Standard: Rules To Rule By. Now, Piven had previously warned everyone via Twitter that he would be in character and that he would like to "apologize in advance."