Taco Bell to Test Delivery Service
The fast food wars seem to be on. Last week McDonald's upped their breakfast game by trying out out all-day breakfast at test locations.
Now Taco Bell is all like, "Oh yeah Mickey D's? Well, now we are going to offer delivery. Boom."
In an interview with Nation's Restaurant News, Taco Bell CEO, Brian Niccol said he has a broader plan to set the brand apart from the others this year-- and that plan includes delivery.
Details on how delivery would work haven't really been fleshed out yet.
“Even though it’s the No. 1 request from consumers, we have to make sure we can give them an experience that’s consistent with Taco Bell, and that’s what we’re working through,” Niccol said. “We have to figure it out, and I can tell you right now we don’t have it figured out.”
Hmm. OK. So that sounds little less than promising... but Niccol did say that some form of delivery will be in test by late this year.