Poppy is back with another new track, although listeners must endure a full minute of abrasive, intermittent squelching at the top of the tune if they wish to get to its catchy rock refrain.

It's called "Flux," and its aesthetic aligns with Poppy's grunge-leaning "Her," released last month, in both sound and scope. The entertainer's upcoming fourth album, also called Flux, was announced alongside the emergence of the Poppy-directed "Flux" music video on Friday (July 30).

Listen to "Flux" and see the artwork and tracklist for its parent album toward the bottom of this post.

Just don't call it nu-metal. In an April interview with Numéro, the singer who came to prominence as a mysterious YouTube sensation said she'd rather her music be regarded differently.

"No, nu-metal isn't a genre I'd like to be assimilated with," Poppy said with a laugh. "I never felt my music could be classed in any one category or another. Contemporary music has emancipated itself from the old classifications. Let's say 'contemporary metal' instead."

Pre-order Flux and related merch at impoppy.com.

NEW MUSIC PLAYLIST: Keep up with each week's new songs by following Loudwire's 'Weekly Wire' Spotify playlist, featuring 50 tracks with updates each Friday.

Poppy, "Flux" Music Video

Poppy, "Flux" Lyrics

My body is fluid
Cuz I’ve been through it all
Chewed up and used its
Cut into pieces to feed them all

For your amusement
For your confusion
I guess I’ll do it
Cuz I’m bored
And no attention span is shorter
Than mine or yours

You can’t oppose it
That’s just how it goes yeah
You gotta flux and flow with it
You gotta flux and flow with it

Require no permission
Just ask for forgiveness
There’s no second-guessing
I’m just a possession
For your amusement

For your confusion
I guess I’ll do it
Cuz I’m bored
And no attention span is shorter
Than mine or yours

You can’t oppose it
That’s just how it goes yeah
You gotta flux and flow with it
You gotta flux and flow with it

I won’t fear what I don’t know
You gotta flux and flow flow flow
I won’t fear what I don’t know
You gotta flux and flow flow flow

You can’t oppose it
That’s just how it goes yeah
You gotta flux and flow with it
You gotta flux and flow with it

Poppy, Flux Album Art + Tracklist

Sumerian Records

1. "Flux"
2. "Lessen the Damage"
3. "So Mean"
4. "On the Level"
5. "Hysteria"
6. "Her"
7. "Bloom"
8. "As Strange as It Seems"
9. "Never Find My Place"

2021's Best Rock Songs (So Far)

Loudwire's picks for the best rock songs of 2021 so far.