Pharrell Williams to Curate NBA 2K15 Soundtrack
2K Games revealed the cover art for NBA 2K15 today with a special announcement hidden inside: Grammy award-winning artist Pharrell Williams will be in charge of the game's soundtrack.
Alfie Brody, VP of Marketing for 2K, had nothing but high praise for Williams' work. “Pharrell’s passion and reputation as a visionary producer and expertise from working with the NBA will be evident in the largest and most eclectic NBA 2K soundtrack ever,” Brody said in a statement. “We really listened to our fans’ feedback on how we could improve their experience from a music standpoint, and we’re confident Pharrell’s collaboration in NBA 2K15 will impress players as much as it’s impressed us.”
The partnership is a meeting of entertainment titans, as Pharrell has won multiple Grammys throughout a storied music career, and the NBA 2K franchise has been a top-selling basketball simulation game for 15 years.
"It was a cool experience. I tried to curate songs that were diverse but yet still proved to be motivational to gamers,” Williams said in a release. “It was important to me that the music complemented the on-court action of NBA basketball in NBA 2K15. I hope everyone enjoys it."
Pharrell's music choices will be announced later this summer. We expect to see one or two of his tracks in the game, most likely "Happy," but we hope he doesn't go overboard with the self-promotion, because that would just be "Tacky."