The goal for television and radio stations used to be to simply get ratings. But now, in the information age that we live in, the goal is to get a clip to go viral. In an attempt to get some clicks on their website, this TV news station staged an obviously fake blooper where the nutty reporter accidentally knocked over an ice sculpture that sculptors at the Phoenix Zoo had been working on for hours.

Watch the clip below. You can see the reporter attempt to bump the ice giraffe in a way that looks accidental, but is pretty obviously intentional. So yeah. Fake.

Joke's on us, though. Because we're still posting it, playing it and talking about it. So let the ends justify the means.

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