Welcome to Avatar Country. How does one become a member? We get a little taste of that in Avatar's latest video for "The King Welcomes You to Avatar Country."

Director Johan Carlen reunites with the band to help put his artistic stamp on the band's latest clip, which shows "The King" surrounded by his band, with the members being recruited along the way by a lovely woman who introduces them to some rocking music. Metal fans should enjoy picking out the assorted nods to acts like Manowar, Pantera, Motorhead and more.

Even with the metal nods in the video, "The King Welcomes You to Avatar Country" finds the band evolving their sound. The track has a bluesier vibe with a stomp-clap beat that ranks among the catchier songs in their catalog.

"The King Welcomes You to Avatar Country" is the third video to roll out from their latest album, Avatar Country, which was released earlier this year.

Look for Avatar continuing to spread the word of the King this summer, as their European trek launches June 1 in Nurnberg, Germany. See all of their scheduled dates here.


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