Talk About Texting, Smart Phone Use
When I read this report, I couldn’t believe it. Well, maybe I do because I know how much I text, talk, tweet and Facebook each week. It’s lots.
Experian Marketing Services just released a study of Millennials — that’s folks like me, 18- to 34-year-old adults — that showed 77 percent of us own a smart phone and that the “average” smart phone owner spends 14.5 hours using it.
That sounds a little low even, doesn’t it?
Basically, Experian says us Millennials account for 41 percent of all the time on smart phones in the U.S., even though we’re only 29 percent of the population.
Here’s what else the survey found:
- Millennials are mobile dominant. Fifty percent of Millennial smart phone owners say that they access the Internet more often through their phone than through a computer.
- Millennials spend the most time using media compared with other generations, at about 9.5 hours a day, or 67 hours a week, compared with 61 hours that adults ages 35 and older spend using media per week.
- Millennials are the first generation to devote the majority of their media time with digital media. They spend 35 hours a week with digital media and 32 hours a week with traditional media.
- Millennials are 1.7 times more likely than smart phone owners ages 35 and older to use travel apps, 1.5 times more likely to use VOIP apps such as Skype, 1.4 times more likely to use sports apps and 1.2 times more likely to use classified apps such as Craigslist.
Here’s the summary of how Millennials compare to Generation X, Baby Boomers and the Silent Generation.
|Percent of smartphone owners who engage in activities on those in typical week|
|Millennials||Generation X||Baby Boomers||Silent Generation|
|Listen to music||35%||30%||27%||31%|
|Source: Experian Marketing Services|