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Ellen DeGeneres

Ellen DeGeneres

2014 Oscar selfie Ellen
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Ellen’s Oscar Selfie Was Part of a $20 Million Samsung Ad Buy With ABC

Did you think that bit at the Oscars where host Ellen DeGeneres wandered into the audience to tweet a selfie with A-listers like Brad Pitt, Julia Roberts, Meryl Streep, Jennifer Lawrence and Bradley Cooper was a refreshing moment of spontaneity in an otherwise scripted affair? Wrong. The viral photo was actually part of a $20 million Samsung advertising campaign designed to promote the Galaxy Note 3, the phone that took the picture.

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Kevin Winter/Getty Images
Kevin Winter/Getty Images
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Free Beer & Hot Wings: Ellen’s Oscars Pizza Guy Gets His Tip [Video]

Other than Ellen DeGeneres' selfie with a bunch of celebrities during the Oscars on Sunday night, perhaps the second most talked about moment from the awards show was when a surprised pizza delivery guy made his way out on to the stage and started handing out pizza to celebrities in the front rows.

While everyone just assumed that it was planned, it appears as though it was not.

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