Skillet’s ‘Not Gonna Die,’ Bringing ‘Rise’ on The Roadshow Tour to Grand Rapids Thursday [Video]
The video for “Not Gonna Die,”: which was released last month, was directed by Joey Papa and produced by Benjamin Kasica.
The Skillet vid finds the band delivering a hard rocking performance against a white backdrop, while the conceptual part of the clip centers on a woman in a series of different realities fighting for her life. In one reality, she’s running through a snow covered forest, putting on a gas mask to escape some toxic fumes. In another, she emerges from a pile of ash and a third scenario finds her isolated in a room, taking hits of oxygen and trying to decide what to do with a container filled with a red substance.
Frontman John Cooper told Loudwire: “Filming ‘Not Gonna Die’ was especially cool because we have not done a video with such a surreal storyline. This is my personal favorite song on the record so I’m pleased that the video captured the drama of the music.”
“Not Gonna Die” is the latest track to emerge from Skillet’s “Rise” album, its first release in four years. It was the follow-up to 2009′s blockbuster “Awake,” which went platinum for the two-time Grammy-nominated band.
“Rise” was released last June and debuted at No. 1 on the rock album chart and No. 4 on the Billboard 200. The lead single, “Sick of It,:” immediately hit the Top 10 on the mainstream rock chart, while “American Noise” topped the Christian chart.
Cooper said “Rise” was the first concept album for the Christian rock band formed in Memphis in 1996. The band’s other members include Korey Cooper, Jen Ledger and Seth Morrison.
The story behind the disc follows an American teen coming into adulthood and trying to figure out who he is and where he fits in a world that’s sometimes within and sometimes without his control.
“The narrative idea happened after we had 10 or 11 of the songs chosen,” Cooper said. “As we recorded them, we started to realize that there was something going on—that the album was really telling a story.
“Realizing that, I knew we needed to make it as powerful as we could.”
Skillet’s fans — also known as Panheads — have been catching songs from “Rise” along with other favorites on the band’s The Roadshow Tour.
The tour’s Grand Rapids concert includes special guests Jeremy Camp, Mandisa, Brandon Heath, Peter Furler and We As Human. The performances start at 6:30 p.m. EST Thursday, and tickets are still available.
The Roadshow Tour runs through April 5 in Orlando, with 16 more stops including Columbus, Ohio; Chicago; and Cleveland. Grand Rapids is the only Michigan date.