You read it right, it is the "F!@#$ Sale of the Year!"   If only we could do something like this in America.  I think it perfectly describes the sale. If Ozzy Osbourne were ever to become a marketing director, he would be having F!@#$ sales all the time!  The photo was taken early in the year in a Japanese mall.  I don't think they fully understand what that word means.  

 

 

 

 

 

Reddit via Imgur
Reddit via Imgur