Only In Japan — It’s One Freakin’ Awesome Sale!
You read it right, it is the "F!@#$ Sale of the Year!" If only we could do something like this in America. I think it perfectly describes the sale. If Ozzy Osbourne were ever to become a marketing director, he would be having F!@#$ sales all the time! The photo was taken early in the year in a Japanese mall. I don't think they fully understand what that word means.