The Stanley Cup has given way to the D-cup.

In the greatest contribution to the world since allowing Yakov Smirnoff to come to the U.S., Metallurg Magnitogorsk, a team in Russia’s Kontinental Hockey League, recently staged a unique promotion in which half-naked women worked in the ticket office.

You could say they were a real piece of ice.

A team official said it was all in the name of getting fans excited (and not just in their nether regions):

We wanted to cheer the fans up before the upcoming home stand. We held auditions for night club dancers and three of them got offers to work in the ticket windows!”

Translation: This was just a gimmick to get fannies in the seats.