Here’s To You, Cold And Snowy Workers Of Da U.P.! [Video]
In a salute to the workers of the Upper Peninsula, who deal with snow and ice and freezing cold daily as part of their jobs, Dearborn based Carhartt has a released a promotional video.
"Up North isn't so much a place as it is an attitude," says one of the workers from the Copper Peak Ski Hill near Ironwood in the Upper Peninsula, a place that was chosen by Carhartt for its resilient workers.
The video, part of its Carhartt Characters series, shows the workers battling extreme conditions in stoic beauty.
I think I may need to make a winter road trip.