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Sonic Introduces New Burgers With College Football Logos on the Bun

College Football Logos on Sonic Burgers

College Football, So Good You Can Taste It.

In what has to be one of the most original — not to mention one of the oddest — marketing strategies that has ever melded sports and retail, an Oklahoma City-based Sonic Drive-In is allowing college football fans to take a bite out of their rival.

Sonic is introducing a burger that features a steamed team logo atop the bun. The restaurant chain has deals with universities in Texas, Oklahoma, and Louisiana. The limited-edition sandwiches will also feature regional add-ons, like pepper jack cheese on the University of Louisiana Ragin’ Cajun’s burger, or brisket on the OU Sooner Brisket Cheeseburger

These Sonic “Team Steam” burgers will be priced between $3.99 and $4.99 and will only be available for a limited time during the football season.

For all of the Texas A&M fans out there, it should be noted that Johnny Football’s autograph will not be an option on your burger.

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