I've never been to Ikea. I've heard that it is both a magical, wonderful place and overwhelmingly awful. Still, I feel I must visit this mystical place called Ikea.
The guy in this video, Simon Gilmore, hit up the furniture and accessories store with his girlfriend, with whom he'd just moved in, hence the trip to Ikea.
He figured out the quickest way to get through the store: annoy the crap out of her with bad Ikea puns.