There's a term called Freebooting. It's an old pirate term, apparently, but it has a new meaning in our social media world.
When you create a video, upload it to YouTube to get some views, and then some douche downloads the video and re-uploads it to Facebook as his own content. Then that douche is getting page views and likes, and Facebook is making tons of money off the ads on the video page.
That's Freebooting. And it's just like stealing music. It's wrong.