Burger King might be the last company you'd expect to get involved in a social cause, but lo and behold it has.

During San Francisco's recent Gay Pride 2014, the chain unveiled the Proud Whopper in a symbolic effort to prove people are essentially the same.

How did it differ from a traditional Whopper? Ah, therein lies the surprise.

Watch for yourself and see how "we are all the same inside."

As Burger King's new slogan says: "Be your way!" And as Burger King's brand also says, “Bring on the eyeballs.”

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