Batman v Superman: Dawn of Justice held on to the number one spot at the box office this weekend, but it sure wasn’t pretty. Zack Snyder’s superhero showdown took a jaw-dropping tumble and if any other studio had decided to release a major film this weekend, it probably would have sunk to second place. This film is already proving to be a fascinating case study in marketing versus word of mouth: one earns you an opening weekend while the other gives you legs.
With Game of Thrones star Peter Dinklage hosting SNL, there was no way the show wasn’t going to parody HBO’s beloved fantasy series in some way. After all, this wouldn’t be the first time SNL has taken on the most popular tale of intrigue and violence and dragons and sex. But you’ve got to give the writers credit — creating a fake “making-of” featurette is a fresh concept, especially since past sketches have been more straightforward riffs on this material.
Batman v Superman: Dawn of Justice was never not going to have an enormous opening weekend. Toxic reviews and mixed word of mouth mean nothing next to hype — that title alone guaranteed a record-breaking start. And right now, Zack Snyder’s superhero epic does look like a gigantic hit. However, this weekend is really all about the trailers and posters and Warner Bros.’ omnipresent marketing. The real challenge will be next weekend, when the film’s legs will be properly tested.
Around this time last year, SNL presented a commercial parody centering around Totino’s Pizza Rolls, just in time for the Super Bowl. And it was a nasty piece of business, tearing apart the image of the NFL’s biggest game as a day for men and imprisoning Vanessa Bayer’s indefatigable housewife in the kitchen, where she was simply tasked with warming up more disgusting food. So when SNL aired another Totino’s sketch in last night’s episode, we simply assumed it would be a carbon copy of the first one. Boy, were we wrong.
Star Wars: The Force Awakens wasn’t going to reign atop the box office forever. Something was going to take it down sooner or later and we’ll just be honest — we expected it would take a little longer than this. At the same time, anyone who thought that Ride Along 2 wouldn’t perform well has a short-term or poor memory, as the first film was a gigantic hit this time last year. An Ice Cube and Kevin Hart buddy cop comedy dethroned the biggest movie in the history of the U.S. box office from the top of the charts and it’s not that surprising.
The late, great David Bowie inspired countless artists of all stripes during his time on planet Earth. As a musician, an actor, a personality, and an encapsulation of all things odd, weird and wonderful, he touched countless lives...including former SNL star Fred Armisen, who returned to the stage during last night's episode to pay homage to Bowie in the most appropriate way possible: by sharing a clip from his appearance on the show back in 1979.
It took Avatar two and half months to become the highest grossing movie of all time. Star Wars: The Force Awakens will surpass its domestic box office gross within the next day or two after less than three weeks in release. The big question now is when J.J. Abrams’ sequel will find its ceiling because as of right now, it’s showing no signs of slowing down.
Star Wars: The Force Awakens was always going to make enough money to make most blockbusters tremble in fear. That was inevitable. It’s a Star Wars movie. The big question lingering over this opening weekend concerned whether or not it’s surely enormous opening weekend would break the records set by Jurassic World earlier this year. And now, with the early estimates in, we can answer that question: yes and no.
It’s a testament to the staying power of certain public figures that they’ve been played by more than one SNL cast member over the years. People like Hillary Clinton, the former First Lady turned former Senator turned former Secretary of State turned current Democratic Presidential frontrunner, linger on long past Saturday Night Live cast rotations. So what is the show to do when one of its guest hosts used to play a vital and very much in the public eye politician back in the day? Put her on stage with the current version, of course.
SNL commercial parodies are at their best when they’re at their most scathing. The fake ad for a fictional dating app called Settl may not be as dark as that vicious, pro-gun parody from a while back, but it’s a different brand of cynical: Here is the app for people who are tired of trying to find the right person and just want to settle down with, well, any person.
Once families finished feasting on Thanksgiving, they had several options: continue enjoying each other’s company in the privacy of their own home, brave the crowds in search of deals at the retail store of their choice, or nip any potential argument over politics in the bud by heading out to the movies. Option three was apparently a popular one this year, as the overall top 10 for the week was the healthiest it has been in awhile, with The Hunger Games: Mockingjay – Part 2 fending off The Good Dinosaur and Creed, which still performed well.
As expected, The Hunger Games: Mockingjay – Part 2 topped the box office charts this weekend. But like the war in the movie itself, it all feels like something of a hollow victory. That may seem like a weird thing to say about a movie that broke $100 million in its opening weekend, but this is a new low for the series’ box office receipts…and it’s not even close.
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