The Oscars may not carry the same amount of commercial clout as the Super Bowl, but it still offers advertisers an opportunity to appeal to a very specific audience. In this case, it’s Apple and legendary filmmaker Martin Scorsese teaming up to sell the cinematic potential of the iPad. And yes, this commercial wants to tug on your heartstrings.
When it was revealed that director Paul Feig was going to reboot Ghostbusters with an all-female cast, the general assumption was that Ghostbusters 3 was dead and buried. Gone forever. Kaput. Never to be mentioned again. But, Dan Aykroyd never got that memo. Aykroyd, who co-wrote and starred in the original films, has spent years talking up Ghostbusters 3 and he’s not going to let silly little things like an actual, official, studio-sanctioned remake with a cast and release date get in the way.
We all watch the Oscars for different reasons. Some watch for the sheer spectacle. Some watch to see if the movies they like actually win something. Some watch so they can drunkenly criticize what everyone is wearing. But in the end, it all comes down to all viewers doing the exact same thing: watching people thank other people for upwards of three hours. But which people have been thanked the most in 86 years of Oscar history? Someone with a lot of time on their hands decided to figure that out.
In news that should surprise approximately no one, a new study from the University of Texas at Austin has discovered that “binge-watching” has been linked to depression, loneliness, and the inability to make wise decisions, like getting off the couch and doing anything else. Researchers Wei-Na Lee, Yoon Hi Sung and Eun Yeon Kang surveyed 316 people between the ages of 18 and 29, asking them about their mental and emotional states while they marathoned TV shows on Netflix (the study defined binge-watching as at least three episodes in a row).
In most years, January tends to be the most boring month of the year for the box office. This is where Hollywood typically sends the movies in which it has the least faith. This is the dumping ground, the place where movies go to die so the studios can concentrate on their Oscar campaigns. However, thanks to ‘American Sniper,’ this January has bucked every trend. It may technically be a 2014 release, but Clint Eastwood’s war film has made the first chunk of 2015 interesting, shattering expectations and threatening to become the highest grossing film of last year in only a few weeks.
‘Breaking Bad’ may be completely, definitively over, but that doesn’t mean Walter White is ready to leave popular culture alone. Oh, no. As long as Bryan Cranston is alive and as lone as insurance companies are prepared to back dump trucks full of cash up this house, we’ll get to see America’s favorite meth dealer pop up every so often. So while it’s weird to se Cranston play Heisenberg one more time in an Esurance commercial, it’s not that surprising.
Super Bowl commercials are still a big, huge, massive, crazy deal, with major corporations shelling out absurd amounts of money on ads designed to win over the most reliably large and receptive audience in all of televised sports. So of course ‘SNL’ was going to contribute its own commercial parody to the mix...but man, no one was expecting something this mean, scathing or on-point.
A lot of people are going to act like they didn’t see the enormous success of ‘American Sniper’ coming, but the signs were all there. On top of the promising limited release numbers, there was the awards buzz. On top of that, there were the names of director Clint Eastwood and star Bradley Cooper. On top of that, the subject matter of the film is inherently attractive to the same category of moviegoer that makes Christian-themed films into massive hits. ‘American Sniper’ had one doozy of a weekend, but it’s not that surprising.
After the jam-packed month of December, with its huge family-friendly blockbusters and awards season Oscar bait, we have arrived in the month of January. Formerly a dumping ground for mediocre films, the month has taken on a new identity in the past few years as a testing ground for unique genre films (think ‘Cloverfield’) and a solid place to release a horror movie, which seems to do quite well right around New Year’s for whatever reason. This year, we have ‘The Woman in Black 2: Angel of Death,’ which had a fairly solid opening. Not solid enough to topple the Christmas Week champions, but no one is complaining too much.
2016 marks the 50th anniversary of ‘Star Trek,’ which debuted on CBS in 1966, and Paramount has been adamant about getting the next film into theaters in time to mark the occasion. Today, they officially set the date. If all goes according to plan, ‘Star Trek 3’ will warp into theaters on July 8, 2016.
As expected, ‘The Hobbit: The Battle of the Five Armies’ won the weekend, but a quick examination of the actual numbers makes this victory feel just a little hollow. The same goes for ‘Night at the Museum: Secret of the Tomb’ and ‘Annie,’ both of which took second and third place without putting forward particularly impressive numbers. Yep, the holiday box office looked just a little rough this weekend.
The odd couple is one of the basic principles of comedy. You take two very different people, fling them into an absurd situation and (hopefully) rack up some good laughs. The ‘Get Hard’ trailer shows off one of the more inspired comedic pairings in recent memory, with the tall whiter-than-white Will Ferrell teaming up with the short black Kevin Hart. If the differences between two lead actors generated laughs on their own, then this is already the funniest movie of 2015.
It appears that you already have an account created within our VIP network of sites on .
To keep your personal information safe, we need to verify that it's really you.
To activate your account, please confirm your password.
When you have confirmed your password, you will be able to log in through Facebook on both sites.
*Please note that your prizes and activities will not be shared between programs within our VIP network.
Welcome back to 97.9 WGRD
It appears that you already have an account on this site associated with . To connect your existing account just click on the account activation button below. You will maintain your existing VIP profile. After you do this, you will be able to always log in to http://wgrd.com using your original account information.